University Book Store

Dates
2006-2014

Client
University Book Store

Skills
Art Direction, Design, Illustration, & Photography

Collaborators
Matthew Simmons, copywriting

Had the pleasure of creating print and digital marketing campaigns, environmental signage, advertising, and lifestyle photography for this eclectic regional independent book store chain for over seven years. Much the same way a reader approaches a book, I sought with each project to really know my audience – be it students, book lovers, artists, or tech enthusiasts – and to communicate visually in a way that would draw them into an experience of discovery, wonder, and whimsy.