Kindle Marketing

Date
January-February 2015

Client
Amazon

Skills
Photo Art Direction

Collaborators
Greg Montijo, photography / Philip Newton, photography / Molly Hurd, prop styling / Rachel Grunig, prop styling

Kindle Marketing was looking to elevate the photography used to promote it’s devices on the main gateway of the Amazon homepage. The key to the photo art direction for these shoots was using simple clean styling, rich textures, and a perspective that brought the viewer into the aspirational (yet still relatable) scenes. These images were successful in driving more click-throughs and traffic to device detail pages.